Efficiency impact analysis

An analysis of how Turtl can reduce the time spent by sales teams on content admin by as much as 90%

Efficiency at scale

Time spent on content admin	Without Turtl	With Turtl	Efficiency Saving
Hours per person per week¹	8	1	7
Hours per person per year²	403.2	50.4	352.8
Days per person per year³	50.4	6.3	44.1
x 10 Sales Users	504	63	441
Equivalent Sales Heads	2	0.25	1.75
Cost to Aviva⁵	£200k	£6k	£194k

Modelling assumptions
¹ 8 hours reduced to 1 hour in collation efficiency (Forrester)
² 252 working days per year including PTO
³ 8 hour working day
⁴ Estimated number of sales users phase 1 rollout
⁵ Average salary, earnings & employer contributions £100k

Forrester research

Forrester estimates that each individual contributor spends an average of 8 hours per week finding, updating and personalising prospect and customer communications.

Forrester also estimate that an effective Sales Enablement Platform can reduce this to as little as 1 hour.

We believe this is a conservative estimate in Turtl's case due to the level of automation available, but for this model we will use the Forrester numbers.