Effectiveness impact analysis

An analysis of how Turtl can increase the performance of the Aviva sales team

Effectiveness at scale

	Revenue increase	Revenue
Aviva Workplace & Pensions Annual Revenue¹	–	£100m
Low end impact assumption (5%)²	+£5m	£105m
High end impact assumption (20%)²	+£200m	£120m

Building on existing success
Aviva has already seen significant benefits from adopting improved, standardized digital messaging at a high level. By combining this success with Turtl's ability to surface and tailor such messaging efficiently at scale, we would expect to see a multiplicative effect once fully adopted by sales.

Modeling assumptions
¹ Estimated revenue figure for example purposes
² Figures are based on the following amongst others: McKinsey (2016), Sirius Decisions (2017), "The State of Sales Enablement: Eliminating Ambiguity" – Aberdeen (2017)

Research

Gartner, Forrester, Sirius Decisions and others consistently show through their research that the use of sales tools which allow sellers to engage with prospects at the right time on the right subjects can improve sales performance by between 5% and 20%.

Alongside this, research from McKinsey shows that personalized content in the sales process can increase revenue generated by between 5% and 15%.

Turtl will allow Aviva to take advantage of both of these effects.