The Best of Aviva

The story so far

How much do you know about our Best of Aviva (formerly TCC) strategy?

Distribution

We've grown from 14 clients in the Strategic Relationship Management (SRM) model to over 320.

We've generated 18 composite wins, expanding relationships with clients such as Rolls Royce, Publicis and Pearson.

We've carried out sales training programmes for the 45 SRMs and a recognition scheme.

Tools

Lifetime Value is now used routinely to size composite opportunity and guide pricing on composite deals.

We now have a new Rapid Response Team to work on composite deals at short notice.

We have a single view of clients through Qlikview, being rolled out with Healthcare, Group Protection and the TCC team this year.

Propositions

'Corporate and Workplace composite' is a focus of Horizon 2, to drive a deeper relationship with clients and their employees.

We have a successful proof of concept for Work:Life and the supplier has been chosen.

We've supported UKD in the development of My Workplace.