Why Workplace was chosen as a strategic growth opportunity
Horizon 2 is a strategic programme to concentrate investment and resources on a small number of high potential opportunities across UKI:
Workplace
Customers 45+
Digital direct
So why was Workplace chosen as one of the key areas of focus?
There's a significant opportunity to grow the relationship with our corporate clients and their employees but, to unlock this potential, we need to completely reimagine our relationships with them.
Whilst we have a broad range of capability, we typically express it to the market as products which solve specific needs. Our research has shown that wellbeing - financial, physical and mental - is a major issue for both. And the workplace is the ideal place to solve these needs.
Did you know?
Employees in our workplace schemes are 55% more likely to buy another Aviva retail product than our retail-only customers, at a much lower cost of acquisition.
If we could turn all of the employees in our workplace schemes into retail customers we would double the size (in lifetime value terms) of our corporate relationships.
We can make clients' businesses more successful by enabling a more productive, resilient and engaged workforce.
We can enable clients' employees (and their families) to lead healthier, happier and more financially secure lives.
We’ll keep you updated throughout 2019 whilst we're developing this exciting proposition.
